Promotional Activations
Promotional activations at Yaamava’ Resort & Casino at San Manuel transformed high-stakes giveaways into immersive guest experiences. Each installation was designed to capture attention on the casino floor, elevate premium prizes, and create memorable moments that drove guest engagement.
As a Visual Designer, I led creative concept development, produced design renderings, reviewed vendor proposals. My work featured collaborations with globally recognized brands and cultural icons including Porsche, Rolex, Hermès, Jeep, Jurassic World, and DC Comics, translating their identities into large-scale experiential displays.
For Yaamava’ Resort & Casino’s largest giveaway ever, “Million Dollar Moments,” I designed a futuristic vault installation that strategically framed the prizes as the centerpiece of the activation. The fully functional vault door created a dramatic reveal moment, while layered neon green and pink LED lighting and immersive digital screens amplified visibility across the casino floor. Every element was carefully modeled and rendered to create a high-impact experience that reflected the scale, excitement, and prestige of Yaamava’s most spectacular giveaway.
$4 MILLION DOLLAR MOMENTS -
The Biggest Giveaway Ever at Yaamava' and Palms
For this high-profile promotion, I designed a large-scale display inspired by the bold, nostalgic aesthetic of vintage comic books. Drawing from the visual language of classic Action Comics #1, the installation featured dynamic action panels, vibrant pop-art graphics, and oversized illustrated elements that recreated the energy of iconic comic storytelling.
The centerpiece highlighted the $1,000,000 Premium Payout, inviting guests to step into a world of high-stakes excitement and superhero-level rewards. Dramatic lighting and layered graphics were strategically used to capture attention on the casino floor while reinforcing the theme of heroic scale and rarity associated with the legendary comic.
Featured on:
• PR Newswire
• PokerScout
• CLLCT
$1,000,000 Premium Payout - Superman Comic
8 JEEPS, ONE DAY – Jurassic World Activation
For this high-energy promotion, I designed an immersive activation inspired by the cinematic world of Jurassic World Rebirth. The installation featured a monumental T-Rex skull arch framing a life-sized dinosaur skeleton, strategically positioned to create a dramatic entry moment and natural photo opportunity for guests.
Surrounded by dense, jungle-inspired foliage and bold environmental graphics, the display transported guests into a prehistoric adventure while highlighting the excitement of eight Jeep Wrangler vehicles being awarded in a single day. Through large-scale scenic elements and immersive storytelling, the activation captured attention on the casino floor and amplified the spectacle of this Jurassic-themed giveaway.
$500,000 Premium Payout - Rolex Daytona Le Mans Activation
I designed this activation to capture the spirit of speed and precision behind the legendary Rolex Daytona Le Mans. Inspired by the motion of the 24 Hours of Le Mans, I shaped the display with five sweeping gradient panels that echo the curves of a racing circuit, naturally pulling the eye toward the centerpiece timepiece.
Deep jade-inspired planters and backdrop panels reference Rolex’s iconic brand palette, creating a bold contrast against the warm racing gradients. Integrated strip lighting traces the edges of the structure, illuminating the watch with a sense of movement and drama. The result transforms a single luxury prize into a sculptural moment on the casino floor—where engineering, motion, and prestige meet.
$888K Promotion 2026
For the $888K Lunar New Year promotion, I designed a festive activation rooted in traditional symbolism and contemporary spectacle. An oversized ceremonial scroll unfolds to reveal a glowing red envelope centerpiece—an iconic symbol of prosperity—framed by illuminated bamboo elements representing luck, renewal, and abundance for the Year of the Horse.
The installation transforms the casino floor into a moment of cultural celebration, where guests earn entries for a chance to win two extraordinary prizes: the Porsche 911 GT3 RS or the Porsche 911 Turbo S. By blending traditional Lunar New Year motifs with bold lighting and large-scale scenic elements, the design captures the excitement of the promotion while honoring the spirit of fortune and new beginnings.
I designed this luxury showcase around the elegance and exclusivity of the Hermès Birkin Sellier. Inspired by the refined atmosphere of a mid-century walk-in closet, the installation frames three Birkin bags within a warm, boutique-style display that highlights craftsmanship, rarity, and prestige.
An oversized Hermès-inspired leather horse sculpture anchors the foreground, referencing the brand’s equestrian heritage while adding sculptural scale to the activation. Layered lighting, rich textures, and signature orange accents draw attention from across the casino floor, transforming the prize display into an immersive luxury moment where guests can play for a chance to win a Birkin and $20,000 in Free Play.
$400,000 Premium Payout - Hermes Birkin Sellier
Pennies for Purpose
For Pennies for Purpose, I created an interactive charitable activation that transforms spare change into a visible act of giving. Inspired by the mechanics of a classic arcade coin-drop game, the installation features a glowing collection vault where guests can drop pennies and watch a real-time LED counter track the growing total.
Located at Big Mo on the second floor, the experience invites guests to take part in a simple but meaningful gesture—every 1¢ donated triggers a 10¢ contribution from Yaamava’. By combining playful interaction with a transparent visual display of impact, the activation encourages guests to engage, give back, and watch their collective contributions grow in real time while supporting veteran-serving organizations.
Yaamava' All In
I designed Yaamava’ All In around a single, high-impact moment of decision. Suspended at the center of the activation, an oversized floating briefcase becomes the focal point—symbolizing the moment when everything is on the line.
The installation invites guests to step into that moment of chance, where securing the briefcase guarantees a finalist spot in any 2026 promotion finale and the opportunity to win up to $400,000. By emphasizing scale, suspense, and visual focus, the design captures the thrill of risk and the electrifying feeling of going all in at Yaamava’ Resort & Casino.
This promotional activation spotlights a custom $120,000 snake-inspired timepiece by Jason of Beverly Hills, paired with a grand prize of $88,888 in cash. Drawing inspiration from the symbolism of the Lunar New Year, the display frames the watch as the centerpiece of a dramatic, jewel-like showcase designed to capture attention on the casino floor.
Through bold lighting, sculptural elements, and strategic visual focus, the installation elevates the rare timepiece into a striking focal point—inviting guests to engage with the promotion and experience the excitement of competing for an extraordinary prize.
Snake Watch Promotion
