FRIENDS IN DEED
Background
Friends in Deed is an interfaith organization dedicated to offering supportive services that address essential human needs. It embodies a vision of collaboration: to accomplish together what cannot be achieved alone.
AIGA's student group organized the fourth annual 24-Hour Design Marathon for Good Design. For 24 hours, we worked with the Pasadena-based nonprofit, Friends In Deed (@friendsindeedpas), a nonprofit that has been in existence for 125 years.
Result
Within a 24-hour timeframe, our four teams—Branding, Marketing, Motion, and Social—collaborated to develop new branding guidelines for the Friends In Deed organization. I collaborated with the Social team, and together, we completed 100% of the required deliverables to support the communications efforts of the Friends In Deed organization within 24 hours.
Work Mode: In-person.
Software: Photoshop, Illustrator, InDesign, Lightroom Classic, After Effects, Figma, Canva.
Logo
Instagram Posts
Instagram story and post, designed by Khai Nguyen.
Stationery System
Letterhead, Business Card, and Envelope, designed by Jennifer Avila.
Front Brochure
Trifold Brochure, designed by Ty Malonzo and Taz Alamillo.
Back Brochure
Program Flyers, designed by Marketing Team (Taz Alamillo, Ty Malonzo, Janice Chen, Berenice Ramos, and Jannett Tobon).
Website Header and Style Guidelines, designed by Catherine Dan