Bánh Potato Chip (Packaging)
Background
This project was undertaken to design a snack chip product line to compete with an existing brand based on market research. Includes three popular flavors today: Truffle, Pecking Duck, and Seaweed.
The name “Bánh” means chips in Vietnamese. This is the name of this product line. The patterns on the costumes of the Nguyen Dynasty also inspire the product’s packaging design.
This product line targets customers who love Asian-flavored snacks and can be sold in Asian supermarkets.
Result
I have designed the product's packaging through Procreate, Photoshop, and Illustrator applications. I then printed them at 8.5 x 11" so they could be cut to a folded size of 4 1/2" x 7".
Work Mode: Remote.
Software: Photoshop, Illustrator, InDesign, Lightroom Classic.
Process & Draft Layouts.
Flat Designs For Print
The back of the chip bags also has details such as: place of production, business information, nutritional ingredients, barcodes, and illustrations.
